ESTABLISHED 1982 · NEW YORK CITY
About Us
Established in 1982 in the USA, Varni Jewels is a leading US jewelry manufacturer and wholesaler dedicated to providing stunning, high-quality jewelry at exceptional prices.
NYC · NJ · MUMBAI · SURAT
Everything a modern retailer
could ask for.
Five Generations
140+ years of unbroken family expertise in gems, gold and fine craftsmanship.
USA + India Manufacturing
Dual-continent production floors delivering scale, speed and proximity to U.S. retailers.
80,000+ Unique Designs
An ever-expanding library of proprietary designs ready for private label and reorder.
Complete Vertical Manufacturing
From CAD to packaging under one roof — total control over quality and cost.
Retailer-Focused Solutions
OEM, ODM and private-label programs engineered around your storefront and margins.
Advanced Technology
AI-assisted design and digital manufacturing that shorten lead times without cutting corners.
THE FIVE GENERATIONS
Our Legacy
We represent a rare continuity in the jewelry world — a five-generation lineage of diamond and jewelry experts combining deep historical knowledge with a tech-forward manufacturing reach to serve the wholesale industry with unparalleled precision.
Hiradada
The Founder
Established the family's gemstone business in Burma (Myanmar). His pioneering spirit laid a steadfast foundation of quality and expertise that continues to define our company today.
Maneklal Bapuji
The Global Pioneer
Expanded the enterprise into the USA and UK. His presence at Christie's auction house and dealings with royalty elevated us into an internationally respected name in the luxury gem trade.
Natudada
The Master Craftsman
Established our manufacturing factory in Khambhat and anchored operations in historic Dhanji Market — bridging global sourcing with unparalleled in-house production.
Harshad
The Innovator
Founded our specialized diamond jewelry division and modernized the Indian diamond trade with advanced sawing and laser drilling — empowering our generation today.
Kaushal, Saumya & Bhavesh
The Future
Combining legacy with AI-driven innovation and our PAYS display program, we give retailers seamless access to craftsmanship while redefining the future of fine jewelry.
"Honoring Our Past, Building
Our Future"
WHAT SETS US APART
Key Highlights
GLOBAL FOOTPRINT
Headquartered at NYC’s 47th St Diamond District with branches in NJ, Mumbai, and Surat — backed by factories in the USA and India.
MASTER CRAFTSMANSHIP
End-to-end production, raw material sourcing to the finished piece. Skilled craftsmen set stones under microscopes using the most advanced technology.
VERSATILE OFFERINGS
Loose diamonds, castings, finished jewelry, and custom pieces with Free CAD — supplying major US retail stores, wholesale and e-commerce partners.
OUR COMMITMENT
Superior quality control, collaborative client service, and mutually beneficial partnerships — the best in business for quality and price.
One roof. Eight
meticulous stages.
Every Varni piece travels a fully integrated production line — engineered for consistency at scale and inspected at every handoff. Complete vertical control means shorter lead times, tighter tolerances and total accountability.
CAD Design
Wax Printing
Casting
Stone Setting
Polishing
Rhodium
Quality Check
Packaging
100% of pieces inspected before they ever leave the floor.
A complete house of
capabilities.
Natural Diamonds
Lab-Grown Diamonds
Gold Jewelry
Sterling Silver
Moissanite
Custom Jewelry
Casting
CAD Design
Private Label
OEM
ODM
Bulk Manufacturing
OUR PHILOSOPHY
"Prices Are Born Here —
And Raised Everywhere Else."
As a direct manufacturer and wholesaler, we cut out every layer of distribution that typically inflates costs — delivering a price-to-quality ratio that allows your business to truly thrive.
MANUFACTURING EXCELLENCE
Dual-Content Production
The best of both worlds: Global Scale and American Craftsmanship.
NJ, USA CAPABILITY
Specialized domestic manufacturing ensuring quick turnarounds and Made in USA quality for our wholesale partners.
INDIA OPERATIONS
High-tech factories in India providing unmatched volume capacity and the pricing power of a global powerhouse.
FULL-SERVICE PARTNER
Expert gold casting, CAD design, loose diamonds, finished jewelry, and custom solutions — all under one roof.
Prices are calculated based on gold at $4,100 per ounce and are subject to adjustment based on current market fluctuations. Not responsible for typographical or descriptive errors. Final pricing confirmed at order placement.
ALL 1CT+ DIAMONDS COME WITH IGI CERTIFICATION.
Let's build your next best-seller.
Join the retailers across the United States who trust Varni Jewels for private-label programs, OEM & ODM manufacturing and reliable wholesale supply — backed by five generations of craftsmanship.